Sales Cloud Einstein incorporates AI technology into Salesforce’s key Sales cloud capabilities to provide additional insights and to create a data driven sales culture. This product enables sales professionals to find better prospects and close more deals through predictive lead/opportunity scoring and automatic data capture to convert leads into opportunities and opportunities into deals.
Environment and Licenses needed to use the feature:
Available in both the Lightning Experience and Salesforce Classic versions (although classic is said to be phased out soon).
How does it help users?
Although Sales Cloud Einstein isn’t a mandatory tool to get the most out of the Sales Cloud, it does have strategic strengths that can take your Sales cloud and Sales team to the next level by:
Verifying Your Readiness
For your reference, we listed first few data requirements below, however, please find the complete list here from Salesforce.
- You must have at least 30 business accounts.
- In the last 180 days:
- You must have created 1000 leads.
- Of these 1000 leads, at least 120 should be converted to an account and contact.
- At least 20 opportunities should be closed.
- Average time should be more than 7 days for these closed opportunities.
Before going too deep down the road towards implementation, you’ll want to review limitations and goals of your organization/sales team – if they are aligning with the capabilities of this product in the budget you need or not? If you have any specific questions about Sales Cloud Einstein and your organization’s Salesforce account, you can always get in contact with our team of consultants.
Expert Recommendation
Run the Sales Cloud Einstein Readiness Simulator: It is a tool that analyzes your account and provides a personalized report as to the readiness of your account for implementing the Sales Cloud Einstein tool. If your account isn’t ready or you still have requirements to meet, then the report will explain these to you in detail. Your account representative should also provide any additional insights about the process and answer remaining questions that you have about the setup.
