Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as sending bulk emails, reaching out to clients on social media, managing campaigns etc. The technology of marketing automation makes these tasks easier.
Marketing automations help you do the following tasks efficiently
- Email marketing
- Online marketing
- Campaign management
- Lead management
- Social engagement
- Reports and SEO analysis
- Data management
In the context of salesforce, there are a bunch of marketing automation tools, which can be integrated into salesforce. The best match depends on the marketing channels and campaign strategy followed by the company.
We at Palni, understand the top marketing automation tools like Hubspot, Marketo, Pardot etc. both from integration point of view and business fit. We recommend you the appropriate tool for your business need and help you to integrate the application into your salesforce account. We also provide an ongoing support in successful usage of these applications.